Hops in the Park
Brand & Identity
Hops in the Park is an annual beer festival, first introduced to the local Colorado Front Range in 2020. Partnering with local breweries and vendors, this event unites the local community with great brews and the CO outdoors.
This brand was crafted to reflect the community’s energy and the authenticity of the featured local breweries. Offering a custom lettered wordmark, hand drawn barrel features, and a warm & welcoming color palette — this aesthetic captures the playful, yet bold nature of the event.
Wish you were beer
The details of this brand call upon all craft beer lovers and local breweries alike — from merging an aged barrel appearance with clean and modern type features; to integrating textures and colors (amber, hops) that resemble freshly poured brews. Cheers!
